Privacy Policy

1. An overview of data protection


following gives a simple overview of what happens to your personal information when you visit our
website. Personal information is any data with which you could be personally identified. Detailed
information on the subject of data protection can be found in our privacy policy found below.

Data collection on our website

Who is responsible for the data collection on this

The data collected on this website are processed by the website operator. The
operator’s contact details can be found in the website’s required legal notice.

How do we
collect your data?

Some data are collected when you provide it to us. This could, for
example, be data you enter on a contact form.

Other data are collected automatically by our IT
systems when you visit the website. These data are primarily technical data such as the browser and
operating system you are using or when you accessed the page. These data are collected automatically
as soon as you enter our website.

What do we use your data for?

of the data is collected to ensure the proper functioning of the website. Other data can be used to analyze
how visitors use the site.

What rights do you have regarding your data?

You always have the right to request information about your stored data, its origin, its recipients, and
the purpose of its collection at no charge. You also have the right to request that it be corrected, blocked,
or deleted. You can contact us at any time using the address given in the legal notice if you have further
questions about the issue of privacy and data protection. You may also, of course, file a complaint with the
competent regulatory authorities.

Analytics and third-party tools

When visiting our
website, statistical analyses may be made of your surfing behavior. This happens primarily using cookies
and analytics. The analysis of your surfing behavior is usually anonymous, i.e. we will not be able to
identify you from this data. You can object to this analysis or prevent it by not using certain tools. Detailed
information can be found in the following privacy policy.

You can object to this analysis. We will
inform you below about how to exercise your options in this regard.

2. General information and
mandatory information

Data protection

The operators of this website take the
protection of your personal data very seriously. We treat your personal data as confidential and in
accordance with the statutory data protection regulations and this privacy policy.

If you use this
website, various pieces of personal data will be collected. Personal information is any data with which you
could be personally identified. This privacy policy explains what information we collect and what we use it
for. It also explains how and for what purpose this happens.

Please note that data transmitted via
the internet (e.g. via email communication) may be subject to security breaches. Complete protection of
your data from third-party access is not possible.

Notice concerning the party responsible for this

The party responsible for processing data on this website is:

Active Business
Company GmbH
Arnikastraße 4
85649 Brunnthal

Telephone: +49-(0)8102/7790-

The responsible party is the natural or legal person who
alone or jointly with others decides on the purposes and means of processing personal data (names, email
addresses, etc.).

Revocation of your consent to the processing of your data

Many data
processing operations are only possible with your express consent. You may revoke your consent at any
time with future effect. An informal email making this request is sufficient. The data processed before we
receive your request may still be legally processed.

Right to file complaints with regulatory

If there has been a breach of data protection legislation, the person affected may file
a complaint with the competent regulatory authorities. The competent regulatory authority for matters
related to data protection legislation is the data protection officer of the German state in which our
company is headquartered. A list of data protection officers and their contact details can be found at the
following link:

Right to data portability

You have the right to have data which we
process based on your consent or in fulfillment of a contract automatically delivered to yourself or to a third
party in a standard, machine-readable format. If you require the direct transfer of data to another
responsible party, this will only be done to the extent technically feasible.


This site uses SSL or TLS encryption for security reasons and for the protection of
the transmission of confidential content, such as the inquiries you send to us as the site operator. You can
recognize an encrypted connection in your browser’s address line when it changes from
“http://” to “https://” and the lock icon is displayed in your browser’s address

If SSL or TLS encryption is activated, the data you transfer to us cannot be read by third

Information, blocking, deletion

As permitted by law, you have the right to be
provided at any time with information free of charge about any of your personal data that is stored as well
as its origin, the recipient and the purpose for which it has been processed. You also have the right to
have this data corrected, blocked or deleted. You can contact us at any time using the address given in
our legal notice if you have further questions on the topic of personal data.

Opposition to
promotional emails

We hereby expressly prohibit the use of contact data published in the context
of website legal notice requirements with regard to sending promotional and informational materials not
expressly requested. The website operator reserves the right to take specific legal action if unsolicited
advertising material, such as email spam, is received.

3. Data collection on our website


Some of our web pages use cookies. Cookies do not harm your computer and do
not contain any viruses. Cookies help make our website more user-friendly, efficient, and secure. Cookies
are small text files that are stored on your computer and saved by your browser.

Most of the
cookies we use are so-called “session cookies.” They are automatically deleted after your visit.
Other cookies remain in your device’s memory until you delete them. These cookies make it possible to
recognize your browser when you next visit the site.

You can configure your browser to inform you
about the use of cookies so that you can decide on a case-by-case basis whether to accept or reject a
cookie. Alternatively, your browser can be configured to automatically accept cookies under certain
conditions or to always reject them, or to automatically delete cookies when closing your browser.
Disabling cookies may limit the functionality of this website.

Cookies which are necessary to allow
electronic communications or to provide certain functions you wish to use (such as the shopping cart) are
stored pursuant to Art. 6 paragraph 1, letter f of DSGVO. The website operator has a legitimate interest in
the storage of cookies to ensure an optimized service provided free of technical errors. If other cookies
(such as those used to analyze your surfing behavior) are also stored, they will be treated separately in
this privacy policy.

Contact form

Should you send us questions via the contact form,
we will collect the data entered on the form, including the contact details you provide, to answer your
question and any follow-up questions. We do not share this information without your permission.

We will, therefore, process any data you enter onto the contact form only with your consent per Art. 6
(1)(a) DSGVO. You may revoke your consent at any time. An informal email making this request is
sufficient. The data processed before we receive your request may still be legally processed.

will retain the data you provide on the contact form until you request its deletion, revoke your consent for
its storage, or the purpose for its storage no longer pertains (e.g. after fulfilling your request). Any
mandatory statutory provisions, especially those regarding mandatory data retention periods, remain
unaffected by this provision.

Leaving comments on this website

If you use the
comment function on this site, the time at which you created the comment will be stored along with your
comment, as well as your username, unless you are posting anonymously.

Storage of
the IP address

Our comment function stores the IP addresses of those users who post
comments. Since we do not check comments on our site before they go live, we need this information to
be able to pursue action for illegal or slanderous content.

How long comments are

The comments and the associated data (e.g. IP address) are stored and remain
on our website until the content commented upon has been completely deleted or the comments are
required to be removed for legal reasons (slander, etc.).

Legal basis

The comments are stored based on your consent per Art. 6 (1) (a) DSGVO. You may revoke your
consent at any time with future effect. An informal email making this request is sufficient. The data
processed before we receive your request may still be legally processed.

4. Social media

Share content via plugins (Facebook, Google+1, Twitter, etc.)

The content on our pages
can be shared on other social networks like Facebook, Twitter, or Google+. This page uses the eRecht24 Safe
Sharing Tool
. This tool establishes direct contact between the networks and users only after users
click on one of these buttons.

This tool does not automatically transfer user data to the operators
of these platforms. If users are logged into one or more of the social networks, the Like, +1, and Share
buttons for Facebook, Google+1, Twitter, etc. will display an information window in which the user can edit
the text before it is sent.

Our users can share the content of this page on social networks without
their providers creating profiles of users’ surfing behavior.

Facebook plugins (Like & Share

Our website includes plugins for the social network Facebook, Facebook Inc., 1 Hacker
Way, Menlo Park, California 94025, USA. The Facebook plugins can be recognized by the Facebook logo
or the Like button on our site. For an overview of Facebook plugins, see

When you visit our site, a
direct connection between your browser and the Facebook server is established via the plugin. This
enables Facebook to receive information that you have visited our site from your IP address. If you click
on the Facebook “Like button” while you are logged into your Facebook account, you can link
the content of our site to your Facebook profile. This allows Facebook to associate visits to our site with
your user account. Please note that, as the operator of this site, we have no knowledge of the content of
the data transmitted to Facebook or of how Facebook uses these data. For more information, please see
Facebook’s privacy policy at https://dede.

If you do not want Facebook to associate your visit to our site
with your Facebook account, please log out of your Facebook account.

XING Plugin

Our website uses features provided by the XING network. The provider is XING AG,
Dammtorstraße 29-32, 20354 Hamburg, Germany.

Each time one of our pages containing
XING features is accessed, your browser establishes a direct connection to the XING servers. To the best
of our knowledge, no personal data is stored in the process. In particular, no IP addresses are stored nor
is usage behavior evaluated.

For more information about data protection and the XING Share
button, please see the XING privacy policy at

5. Analytics and

Google Analytics

This website uses Google Analytics, a web analytics
service. It is operated by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

Google Analytics uses so-called “cookies”. These are text files that are stored on your
computer and that allow an analysis of the use of the website by you. The information generated by the
cookie about your use of this website is usually transmitted to a Google server in the USA and stored

Google Analytics cookies are stored based on Art. 6 (1) (f) DSGVO. The website operator
has a legitimate interest in analyzing user behavior to optimize both its website and its advertising.

IP anonymization

We have activated the IP anonymization feature on this
website. Your IP address will be shortened by Google within the European Union or other parties to the
Agreement on the European Economic Area prior to transmission to the United States. Only in exceptional
cases is the full IP address sent to a Google server in the US and shortened there. Google will use this
information on behalf of the operator of this website to evaluate your use of the website, to compile reports
on website activity, and to provide other services regarding website activity and Internet usage for the
website operator. The IP address transmitted by your browser as part of Google Analytics will not be
merged with any other data held by Google.

Browser plugin

You can
prevent these cookies being stored by selecting the appropriate settings in your browser. However, we
wish to point out that doing so may mean you will not be able to enjoy the full functionality of this website.
You can also prevent the data generated by cookies about your use of the website (incl. your IP address)
from being passed to Google, and the processing of these data by Google, by downloading and installing
the browser plugin available at the following link:

Objecting to the
collection of data

You can prevent the collection of your data by Google Analytics by
clicking on the following link. An opt-out cookie will be set to prevent your data from being collected on
future visits to this site: Disable Google Analytics.

For more
information about how Google Analytics handles user data, see Google’s privacy policy:

data processing

We have entered into an agreement with Google for the outsourcing of
our data processing and fully implement the strict requirements of the German data protection authorities
when using Google Analytics.

Facebook Pixel

Our website measures conversions
using visitor action pixels from Facebook, Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304,
USA (“Facebook”).

These allow the behavior of site visitors to be tracked after they
click on a Facebook ad to reach the provider’s website. This allows an analysis of the effectiveness of
Facebook advertisements for statistical and market research purposes and their future optimization.

The data collected is anonymous to us as operators of this website and we cannot use it to draw any
conclusions about our users’ identities. However, the data are stored and processed by Facebook, which
may make a connection to your Facebook profile and which may use the data for its own advertising
purposes, as stipulated in the Facebook privacy policy. This will allow Facebook to display ads both on Facebook
and on third-party sites. We have no control over how this data is used.

Check out Facebook’s
privacy policy to learn more about protecting your privacy:

You can also deactivate the
custom audiences remarketing feature in the Ads Settings section at You
will first need to log into Facebook.

If you do not have a Facebook account, you can opt out of
usage-based advertising from Facebook on the website of the European Interactive Digital Advertising



This website uses Rapidmail to send newsletters. This service
is provided by rapidmail GmbH, Augustinerplatz 2, 79098 Freiburg, Germany.

Rapidmail is a
service which organizes and analyzes the distribution of newsletters. The data you provide to subscribe to
our newsletter will be stored on Rapidmail servers in Germany.

If you do not want your usage of
the newsletter to be analyzed by Rapidmail, you will have to unsubscribe from the newsletter. For this
purpose, we provide a link in every newsletter we send. You can also unsubscribe from the newsletter
directly on the website.

Data analysis by Rapidmail

For analysis
purposes, emails sent with Rapidmail contain a tracking pixel which connects to Rapidmail servers when
the email is opened. This allows us to determine if a newsletter message has been opened.

also helps us determine which links have been clicked on. All links in the email are tracking links that allow
us to count your clicks.

For more information about the analysis functions of Rapidmail, please
refer to the following link:


Data processing is based on Art. 6 (1) (a) DSGVO. You may revoke your consent
at any time. The data processed before we receive your request may still be legally processed.

Storage duration

The data provided when registering for the newsletter will
be used to distribute the newsletter until you cancel your subscription when said data will be deleted from
our servers and those of Rapidmail. Data we have stored for other purposes (e.g. email addresses for the
members area) remains unaffected.

For more information, see the privacy policy of Rapidmail at

Completion of an
outsourced data processing contract

We have entered into a data processing
agreement with Rapidmail, in which we require Rapidmail to protect the data of our customers and not to
disclose said data to third parties. It can be downloaded here: